Heading for success
By: Karin Fjell
The Grand Award of Design 2012 goes to POC Sweden and its bike helmet Trabec. In addition to the honour, the winning design receives SEK 250 000, of which half should be donated to research in design.
The winning design.
Photo: POC Sweden
Trabec takes the new generation of MTB bikers to unexpected heights. The helmet is constructed to handle tough terrains with a higher cycling pleasure. The design is challenging with high protection without compromising performance. Trabec has a comfortable and solid touch and radiates adventurous freedom. It has already obtained an obvious place among the world’s best cyclists. The company behind this success knows how to detect trends and to turn them in to ultimate solutions for its target group.
The jury was made up of:
Pär Bergström, representing the 2011 winner Bellman & Symfon
Robin Edman, SVID, Stiftelsen Svensk Industridesign
Michael Henriksson, SonyEricsson Mobile Communications AB
Erika Lagerbielke, Svensk Form
Henrik Otto, Electrolux AB
Anders Rune, Teknikföretagen
The Grand Award of Design is presented annually to a company and its design supplier for a commercially successful product, services or range of products/services. The design should be the key factor in the success.
The award has been initiated to highlight the importance of design to the economic success of engineering companies and to serve as an inspiration in business development focusing on design. Sponsor of the award is Teknikföretagen in co-operation with the Swedish Society of Crafts and Design and the Swedish Industrial Design Foundation.